ASSISTED LIVING.
NURSING HOMES.
MEDICAL CARE.IN AREAS LIKE THESE, YOU DON'T JUST HANG UP
A SHINGLE AND CALL YOURSELF A MARKETING EXPERT!
The promotion of Care Services doesn't fit comfortably into the strengths of conventional advertising agencies. That's because the nature of the people you need to target is extremely complex. The elderly and their caregivers are often fearful and distrusting and yet, they are vulnerable. The audience does not want to consider the services you are offering...but they have to.
After dealing with this target for years, we understand the tone of voice as well as the content that is needed to gain their interest...and their trust. The focused effort that is necessary to successfully promote Care Services goes beyond the scope of most advertising agencies. That's why we have formed the CareComm Group.
CareComm Group is the Health Care Division of D&R Advertising, Inc.
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